Samsung quietly launched its free TV service, TV Plus, to the web


Samsung recently launched a web-based version of its free and ad-supported Smart TV Plus streaming service for live and linear programming, as well as streaming support for Chromecast devices.

The streaming product, which was previously limited to Samsung TVs and mobile devices, launched as a web service in the second quarter, Protocol reported on Friday. It’s a curious new player in the streaming wars and launched with seemingly little fanfare, but the rollout makes an app that was previously limited to Samsung users now widely available to just about everyone.

Samsung didn’t make an immediate comment on the launch when it hits Friday. However, a spokesperson confirmed the launch of the web version of the service at Protocol.

Samsung TV Plus has been around for years – it’s been available on Samsung smart TVs since 2016 – but the roll-out to additional devices outside the streaming ecosystem places it more directly in competition with ad-supported streaming services like Peacock, The Roku Channel, or any number of linear programming giveaways like Pluto TV or Plex.

While it’s not clear why the company seems to have decided to smoothly launch the web version of its streaming service now, Samsung appears to be exploring ways to bring TV Plus to a wider audience. The choice is still great, and you can’t beat the price of free (especially if you can sit through the ads), but if Samsung’s ambitions are to dominate the linear streaming space, it’s a bit late. for the party.

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