Roc Nation and Modern Luxury Media will jointly launch a “multimedia platform”
Jay-Z’s Roc Nation has partnered with 27-year-old luxury and lifestyle magazine publisher Modern Luxury Media to launch “a new brand and media platform” called EDITING.
Roc Nation, 13, and Modern Luxury Media, which claim to reach “an audience of over 16 million people”, today unveiled the platform via an official press release. Scheduled to debut this winter, EDITING by Modern Luxury will seek to “deliver the first fully multiplatform portal in a luxury world that celebrates the talents of diverse communities,” the statement said.
In addition, this “multiplatform portal” should take the form of “print, digital, social and experiential activations and innovative moments of discovery”, continues the document, with “insider content and more in-depth audio and video narration. “. Readers / viewers will have the ability to unlock this latest content “through hidden tokens embedded in the issues.”
“In order to meet the needs of today’s sophisticated digital natives,” the text continues, “media platforms must encompass a diverse group of content creators and talent. Roc Nation and Modern Luxury aim to embrace this and create an ever-evolving and truly immersive experience with the goal of inspiring and celebrating talent across a variety of disciplines.
Regarding the platform staff, former DOWNTOWN editor-in-chief Isoul H. Harris will hold the same position at EDITING, working in close collaboration with Roc Nation EVP of strategy and communication Jana Fleishman as well as the Modern Luxury team.
While Jay-Z has not made a statement for the release, Roc Nation co-founder and CEO Desiree Perez said: We couldn’t think of a better partner to launch EDITING and provide a platform to amplify the voices of a powerful community.
The Roc Nation-Modern Luxury Media deal comes about two months after the former entity partnered with American Greetings to post both “personalized digital greetings” and physical greeting cards. Last month, Mariah Carey left Roc Nation for Range Media Partners – while insisting there was no disagreement between her and Jay-Z – as the rapper and businessman himself made headlines amid a legal battle with Roc-A-Fella Records co. -Founder Damon Dash.
Despite these less-than-positive recent developments, Jay-Z has completed several high-profile deals (in addition to the partnership with Modern Luxury Media) at this point in 2021. Granted, the 51-year-old sold half of his business in February. Champagne Armand de Brignac (commonly known as “Ace of Spades”) to Moët Hennessy, followed in March by the nearly $ 300 million sale of Tidal to Jack Dorsey’s Square.