European Wax Center Introduces EWC Awards and New App for Guests | State


PLANO, Texas, Oct. 27, 2021 / PRNewswire / – European Wax Center, Inc., a leading personal care franchise brand offering expert waxing services, is delighted to announce the launch of its new and enhanced loyalty program, EWC Rewards, as well as an enhanced European Wax Center Guest app. These new initiatives demonstrate the dedication of European Wax Center (EWC) to the continuous improvement and evolution of the customer experience.

Available in more than 800 centers nationwide, the EWC Rewards program allows customers to earn 1 point for every dollar spent on wax services, retail products and wax passes at European wax centers. Each guest automatically earns points and can redeem rewards by agreeing to the program terms and conditions in their profile. For every 200 points earned, guests can unlock a $ 10 reward valid for use against products, packages or services. Customers also receive a $ 10 reward during their birthday month and by sponsoring a new guest. Additional opportunities to earn bonus points will be available from time to time.

“Constant hair removal and the use of retail products have always rewarded our customers with smooth results. With the launch of the new EWC Rewards program, customers now benefit from every dollar spent on their hair removal routine and products to complement their services, ”said Chris Kobus, Director of the Experiment of the European Wax Center. “We want to strengthen the personal connection and appreciation we have for our guests in a program and digital interface that is unmatched in home hair removal.”

To complement the launch of EWC Rewards, European Wax Center also launched a new app for iOS and Android devices as part of EWC’s commitment to deliver a great customer experience. EWC’s new app allows more visibility into customer reward points, additional features like QuickBook for frequent services, self-check-in, digitization of major customer forms reducing the need for paper and creating an environment without contact.

The new and improved European Wax Center app is free and available for download from the Apple App Store and the Android App Store. For customers who already have the app, an update will be available for download.

About European Wax Center, Inc.

European Wax Center, Inc. (NASDAQ: EWCZ) is the largest and fastest growing franchisor and operator of out-of-home hair removal (OOH) services in United States, with a network of more than 800 centers across the country. European Wax Center, Inc. provides its customers with a first-class professional hair removal experience from the most skilled estheticians in the industry, in the privacy of clean, individual hair removal suites. European Wax Center, Inc. continues to revolutionize the hair removal category with its innovative and signature Comfort Wax â„¢. This proprietary blend is formulated with the highest quality ingredients to leave skin smooth and make hair removal a more enjoyable and virtually painless experience. Offering a 360-guest experience, they offer solutions to key consumer skin care concerns related to hair removal with a comprehensive collection of exclusive products in the skin, body and skin care categories. and eyebrows. For more information, including how to receive your first free wax, please visit:

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SOURCE European Wax Center

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