Adjust Makes Cross-Device Advertising Measurable As Smart TV Growth and Popularity Soar


Posted: October 18, 2021 at 5:00 a.m. CDT|Update: 49 minutes ago

SAN FRANCISCO, October 18, 2021 / PRNewswire / – As the global commitment to connected television (CTV) grows exponentially year over year – with US CTV users estimated at 213 million by 2023, per Statista – mobile marketing analysis platform Adjust expands its CTV and Over The Top (OTT) offerings to include Connected TV ad to mobile measurement. The new functionality gives advertisers a complete view of the user journey, from viewing CTV advertising to installing the mobile app, providing cross-device insights to help optimize campaigns and drive growth.

Adjust is a global application marketing analytics platform committed to ensuring the highest standards of privacy and performance. Adjust’s solutions include attribution and measurement, fraud prevention, cybersecurity, and automation tools. The company’s mission is to make mobile marketing simpler, smarter and more secure for the more than 50,000 applications that work with Adjust. (PRNewsfoto / Adjust)

“As CTV grows, its influence as an advertising medium also increases, transforming what is widely regarded as an awareness tool into a key performance channel. Understanding the role of CTV in the user journey has become essential for marketers and developers, ”said Gijsbert. Pols, Head of Product Strategy at Adjust. “Adjust is committed to helping apps meet their users where they are, enabling them to deliver engaging ads that can be measured and attributed with confidence. “

Addition of Adjust’s CTV to mobile metric function brings together attribution data for mobile marketers in one place, enabling them to assess the performance of their marketing campaigns across all channels, including CTV and OTT. By leveraging Adjust’s multi-touch attribution, marketers can see the full impact of CTV advertising on their overall user acquisition strategy, helping to prove ROI.

“Historically, television has been an expensive advertising channel with a difficult return on investment,” added Pols. “However, with CTV’s holistic measurement, teams with smaller budgets can step into the space and spend efficiently, while also maximizing an innovative new channel.”

Based on internal survey data, CTV ad crawling becomes a top priority for mobile advertisers as ad spend is expected Develop $ 27.5 billion by the end of 2025. Adjust’s latest feature completes its Measuring connected television applications solution launched last year. Focused on helping marketers maximize adoption of their OTT and CTV apps, CTV App Measurement includes integrations for all major CTV platforms including Apple TV, Android TV, Amazon Fire, and Roku.

Learn more about Adjust’s comprehensive CTV and OTT campaign measurement offerings here.

About the fit
Adjust is the mobile marketing analytics platform trusted by growth-driven marketers around the world, with solutions to measure and optimize campaigns and protect user data. Adjust powers thousands of applications with built-in intelligence and automation, backed by responsive global customer support.

In 2021, Adjust was acquired by AppLovin (Nasdaq: APP), a leading marketing platform providing developers with a powerful and integrated set of solutions to develop their mobile applications. Learn more about Adjust on

Contact information
Joshua Grandy
Director, Global Communications
[email protected]

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